Vivents is a social marketplace app for art and luxury, matching sellers and buyers. It empowers social interactions by offering tools that increase operational transparency and efficiency while selling or buying artworks and luxury items within the community.
The purpose of the experience is to make the viewers sign up for the opening. So the strategy is to engage them into a “look but don’t touch” feeling in order to raise desire and curiosity of what is happening on the upper floor.
The project is located in a dystopian high-end abandoned mall, exploring topics like “The Future of Luxury Retail” and the ethics of brutalist shopping centers, by contrasting luxury and misery.
An abandoned elevator which promises salvation on the next floor. Artworks float upwards towards the mall, as if they are being uploaded to the cloud. The display is constantly changing.